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Brighten Up A Site To Attract Customers

Royalty Free Stock Nature Photo - Download It HereI found another great webmaster message board today: Web Pro World. While I was there I reviewed a site that dealt with a rather ponderous banking subject. The site looked like it had been done by an amateur, and I made some recommendations of things I’d change to make it look more professionally done.The first thing that hit me about the site was the font used. The site owner used Times New Roman 12pt., highlighting some key points in red and blue. The site’s colors: red, white, and blue, were probably meant to be patriotic and the only graphic on the page was a small American flag in the upper left corner. Though some of the blue in the header and left-side column was lightened, and the main section was white with mostly-black lettering, the site continued to give the feeling of darkness.

My first recommendation was to make the site look more professional by using a nice sans-serif font made for the web, like Verdana, 10pt..

I also recommended brightening the place up a bit. Here’s what I wrote…

“For a graphic in the header, I think the flag in the corner is too small. Your site would look nicer with a large banner that extends across the page with the site name on it. To make one you could download the Paint Shop Pro program at http://www.jasc.com and use it for free for a few weeks on a trial basis. Make yourself a drop-dead gorgeous name banner and your site will look 100% better.

Put something in the background that makes people feel cheerful and happy - like a field of yellow tulips. Lighten up your colors. I recommend that because you’re dealing with a very deep subject and a few cheerful or interesting graphics may have a subconscious way of helping people deal with the idea of CD rates in a better state of mind.

For an example, check out this bank website with the cute photo of bears in the middle of it: http://www.bankofthewest.com - notice the light colors and the cute house and world icons further down on the page.”

Catering to your potential customer’s subconscious feelings by putting him in a good mood is always good for business.

Filed under: Design Process — Linda @ 10:53 pm

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Create Blog - A Designer’s Message Board

I just joined a great message board resource: Create Blog - where blog skin designers get together and offer their template creations to the public.

There you’ll find free Blogger templates, free Xanga templates, free Livejournal templates, free website templates, free MySpace templates, tutorials, graphics, wallpapers, banners, and more.

It is a friendly site with some wildly talented designers contributing. Just go there and join - you won’t regret it. Here’s the link again: Create Blog

See you there!

Filed under: Design Process — Linda @ 4:13 pm

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Search Engine Optimization (SEO) Resources

SEO Resources

This book is highly recommended (over other SEO books).
- LJM


SEO Dictionary - if you’re not sure what a SEO word means, you’re likely to find the meaning in the SEO Dictionary.

SEO Specialists - comprehensive SEO resourcesSEO Chat - articles, tools, forum for SEO study

Number One In Your Niche - learn about SEO from Priya Shah.NicheBot Google Keyword Ranking Tool - where are you in the listing?

Guidelines for Successful Link Development - Sensible views on links from an SEO expert’s point of view.

GoRank’s SEO Tools - very informative search tools.

Search Engine Watch - search engine marketing super-site.

Search Engine Relationship Chart - verrrrrry cool!

Google Dance - lets you know when Google updates.

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Meta Tag Optimization Tips - what meta tags are and what they can do for you.


Why Quality Content is Key For Search Engines
- tips on writing great content for your website or blog.

Identifying SEO Experts - series of articles about what it takes.

Keyword Selection Tool - an online Overture tool for selecting the right keywords for your site.

Good Keywords - free Windows software for finding the perfect set of keywords for your web pages. Knowing the right keywords to target is very important because your site should provide what people are searching for.

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Filed under: Content Writing, SEO — Linda @ 8:47 pm

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Eliminate Pop-Up Windows

Ideas for eliminating pop up windows:

Spy-Ware Removers

If you’re getting pop up windows where there shouldn’t be any, try these spy-ware removers. I use both of them on my computer:

Ad-Aware
http://www.lavasoftusa.com/software/adaware/

SpyBot Search and Destroy
http://security.kolla.de/

Get a Good Browser: Firefox

If you’re still using Microsoft Internet Explorer or Netscape, you should be aware that a lot of people are switching to Mozilla’s Firefox because it is considered more secure. It’s free, but worth much more than what they’re charging.
http://www.mozilla.org/products/firefox/

Google Tool Bar Pop Up Blocker

If you want a good pop up blocker for Internet Explorer or Firefox, try the Google Tool Bar:
http://toolbar.google.com

Virus Scanning

If you don’t have a virus scanner set up on your PC you might like to try AVG - that’s what I use. It is found at http://www.grisoft.com.

If you have any other good ideas for eliminating pop-up windows, you can leave a comment to tell us about it.

Filed under: This'n'That — Linda @ 7:24 pm

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Klamath Design: Starting A Home Based Web Design Business © 2007-2009 by Linda Jo Martin