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Marketing Plan – Part Two: How Will Your Core Services Benefit Your Clients?

The second section in your marketing plan will be a series of written statements on how each of your core services will benefit your potential clients. It is important to write this out so that you’ll have a strong understanding of exactly how your business will help people. Later, when you’re involved in selling, you’ll find these “talking points” helpful.

One marketing plan I wrote had these statements, which I reprint here as examples:

Example One – Web Development Consultant: “My consultations help small business owners learn to make the most of their site on the Internet.”

Example Two – Web Hosting: “My web hosting provides excellent customer service 24/7 for small business owners seeking a professional Internet presence.”

Example Three – Template Developer: “My blog and content management system templates provide an easy and accessible way to make sites look professional and well organized. Some templates will be unique, one-of-a-kind, artist-created works of art while others will be created with a stricter budget in mind. The blogs will be fully loaded with helpful plugins including automatic backups, and will be ready to use as I’ll offer to do template installation for my clients.”

So there you have it.
1. Choose your Core Services – write them down!
2. Write down exactly how each core service will benefit your clients.

Filed under: Business — Linda @ 9:43 am

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Web Design Ideas

We all need the inspiration of new web design ideas from time to time.

If you’re planning a career as a web designer you should start as soon as possible to collect your favorite designs to keep as inspiration. You could start a web design idea gallery as the owners of the following sites did, or just bookmark all the inspiring, beautiful, amazing sites you come across.

Here are twenty web design idea resources to inspire your creativity.

Web Design Ideas

Patrick Haney has collected over 400 web design ideas on his Flickr account: Web Design Inspiration.

Web Design Ideas

Web Design Ideas

A Site A Day intends to give web designers one new inspirational site building idea daily:

Web Design Ideas

Web Design Ideas

Web Creme collects screen shots of inspiring web design ideas:

Web Design Ideas

Web Design Ideas

Web Design File has more than 650 inspirational web design ideas waiting for your perusal:

Web Design Ideas

Web Design Ideas

Only the best: Inspiration King focuses on quality over quantity:

Web Design Ideas

Web Design Ideas

Unmatched Style is a community blog acknowledging designs using CSS and web standards:

Web Design Ideas

Web Design Ideas

At CSS Clip you can submit your CSS site to the gallery and compete with other great web design artists of the internet:

Web Design Ideas

Web Design Ideas

Best Web Gallery defines quality design as “Visual + Technical + Creativity”:

Web Design Ideas

Web Design Ideas

The Best Designs features quality CSS and flash websites:

the-best-designs

Web Design Ideas

You’ll find plenty of web design ideas and inspiration at CSSremix:

Web Design Ideas

Web Design Ideas

I Love Blog Design specializes only in (guess what?) …blogs!

Web Design Ideas

Web Design Ideas

The CSS Zen Garden is perhaps one of the most inspiring places on the web:

Web Design Ideas

Web Design Ideas

CSS Mania! Be inspired!

Web Design Ideas

Web Design Ideas

CSS Revue isn’t in English but you don’t need to understand the language to appreciate the beautiful web design ideas.

Web Design Ideas

Web Design Ideas

Design Idol features beautiful CSS and flash sites:

Web Design Ideas

Web Design Ideas

MotionSpire provides a gallery for impressive 3D, 2D and multi-media:

Web Design Ideas

Web Design Ideas

Frequent updates: CSS Envy.

Web Design Ideas

Web Design Ideas

FantastiCSS – a gallery of fantastic CSS web design:

Web Design Ideas

Web Design Ideas

We Love WP – showcasing WordPress sites:

Web Design Ideas

Web Design Ideas

Inspiration Folder requests membership…

Web Design Ideas

Web Design Ideas

Filed under: Design Process — Linda @ 11:53 pm

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Graphic Background with Whitespace for Text

This week I’m presenting a workshop, Creating an Impressive Writing Website, at the 2008 Muse Online Writers Conference. One of the participants wanted the code for a web page with a graphic in the background, and whitespace for the text area.

I am a whitespace fanatic, especially for professional websites.

Anyhow, here’s the code I gave her. I’m putting it here in case someone else might need it.

Click here to see the result of using this code

You’re welcome to take this and use it in any way that suits your needs:

<html>
<head>
<title>YOUR TITLE</title>
<style>
body {
 background: url(http://www.lindajomartin.com/images/ybg.gif)repeat;
 font-family: arial,helvetica,sans-serif;
 font-size: 1em;
}
div.whitespace {
 background-color:white;
 border: 2px #000000 solid;
 margin: 150px;
 padding: 30px;
}
</style>
</head>
<body>
<div class=”whitespace”>
<p>Put your main text here.</p>
</div>
</body>
</html>

Filed under: Design Process — Linda @ 3:27 pm

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Backups Can Save Your Web Design Business

The last time I posted was July 11. That night a lighting storm traveled through the Klamath National Forest setting off dozens of fires. We had over 1000 lightning strikes and started the next day with about 35 fires.

Many of them are still burning.

One fire was less than a mile from my home. The Little Grider Fire was a mass of bright flames at night, and an angry brown cloud of smoke during the daytime hours. It was on the hill right next to the wooded hill I live on. I thought I would be evacuated, and had to pack all my valuables. My computer was one of the valuable things I wanted to save, so out of the house it went. I sure missed it.

Packing up made me think of backing up important data. Fortunately I had a lot of my great stuff already backed up, and plenty of time to find a safer place for the computer itself. But what if I hadn’t? What if my evacuation had to be done within ten minutes after waking up in the middle of the night? The local deputy kept giving us this possible scenario – I didn’t make it up. What then?

When writing novels, I got into the habit of sending them to myself at my Gmail account. There’s plenty of storage space and Google seems like a very trusty, reliable place to deposit information. There are other options of course, and emailing them to several similar sites might be better. For a while I uploaded all my novels to a Yahoo Briefcase account.

But sites sometimes fail or go out of business – for example, the impending demise of personal Yahoo photo galleries. I recently got a notification to get all my pictures out before they closed the doors forever. That surprised me because I’d completely forgotten I had anything there.

Some sites are created to serve as backup portals. For a while I had the software for using Mozy.Com on my computer here. I never got to use it, however, because I’m on dial-up and you need a better connection to make use of the site. There are other similar online services. A Google search will help you find them.

A lot of people would take umbrage at having all their data on someone else’s site anyhow.

My best solution is an external hard drive. I recently purchased a small 160-gig Maxtor 3200. It was easy to install. In fact, I simply connected the cords, and it installed itself on my computer. I transferred all my web design files there. Now if I have to leave suddenly, I can easily unplug the external hard drive and carry it with me. It stores all my client records, client sites, my personal sites, financial records, and everything else connected with my web design business, plus hundreds of digital photographs and my collection of novels and other things I wrote.

I still think it is best to have all these things backed up elsewhere, stored on a remote site. You could create zip files and upload them to your web design site, or could email them to yourself at Gmail like I’ve done. Or use one of the online backup services.

Another option is to burn vital information to a CD which could be stored in a fireproof safe, in your car, or even in a bank safe deposit box downtown. I find that to be too time consuming, but you might like it best.

This is all to say that if you don’t have a back-up strategy, perhaps you should have one. It could save your business from an information blackout that would be very difficult to recover from.

Filed under: Business — Linda @ 3:10 pm

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Klamath Design: Starting A Home Based Web Design Business © 2007-2009 by Linda Jo Martin