Klamath Design

Webdesign business startup tips for new web design entrepreneurs.

  • Mastermind Your Web Design Business
  • Daily Work Schedules
  • My “Okay to Play” Art Journal
  • Art, Creativity and Design: The Revisioning of a Website
  • Guard Your Small Business Management Time
  • Art Every Day – Productivity Over Perfection
  • Seven Step Creative Process For Prospective Artists
  • Free Sample Service Invoice For Web Design Businesses
  • Home
  • Adventures in Creativity
  • Webdesign Business
Welcome to the Klamath Design website.

Marketing Plan – Part Two: How Will Your Core Services Benefit Your Clients?

July 4, 2009 :: by Linda Jo Martin

The second section in your marketing plan will be a series of written statements on how each of your core services will benefit your potential clients. It is important to write this out so that you’ll have a strong understanding of exactly how your business will help people. Later, when you’re involved in selling, you’ll find these “talking points” helpful.

One marketing plan I wrote had these statements, which I reprint here as examples:

Example One – Web Development Consultant: “My consultations help small business owners learn to make the most of their site on the Internet.”

Example Two – Web Hosting: “My web hosting provides excellent customer service 24/7 for small business owners seeking a professional Internet presence.”

Example Three – Template Developer: “My blog and content management system templates provide an easy and accessible way to make sites look professional and well organized. Some templates will be unique, one-of-a-kind, artist-created works of art while others will be created with a stricter budget in mind. The blogs will be fully loaded with helpful plugins including automatic backups, and will be ready to use as I’ll offer to do template installation for my clients.”

So there you have it.
1. Choose your Core Services – write them down!
2. Write down exactly how each core service will benefit your clients.


Similar Posts:

  • Mastermind Your Web Design Business
  • Marketing Plan – Part One: Choose Your Core Services
  • How to Write a Webdesign Company Mission Statement
  • Small Business Marketing
  • What is an Internet-Based Small Business Startup?

Share on FacebookShare on TwitterShare on Linkedin

Filed Under: Webdesign Business Tagged With: Marketing Plan, Webdesign Business

Comments

  1. Ty says

    November 7, 2012 at 12:18 am

    Thanks for this post. Now, where or how will you find clients?

Trackbacks

  1. Masterminding Your Webdesign Business | Start A Home Based Web Design Business says:
    May 28, 2012 at 11:36 pm

    […] plan starts with understanding what your core services will be. Next you’ll need to know how your core services will be a benefit to your clients. These are your selling points. You need next to find the people who will benefit from the skills […]

My Art Articles at HubPages

  • Colorful Bullet Journal Border Art
  • Gifts for Watercolor Artists
  • 365 Prompts for Art, Journaling, or Creative Writing

About Me

Hi! I'm Linda Jo Martin, an artist in training. Formerly I was a xhtml/css web designer. This used to be my webdesign business site. Since I retired I've preserved the old articles about webdesign business issues but transformed the site for my adventures in creativity. This includes art, writing, and whatever else comes up in the creativity sector of life. I also review books. I'll review art books here, but my main site for book reviews is Linda Book Lady.

To receive emailed updates, enter your email address here:


  • Legal Notices

Hello – I’m going to use this corner of the universe to tell you how happy I am that you stopped by to visit my site. This website has been a long-term project for me. I started my webdesign business back around 2002 and used it to supplement my meager income while my children were growing up. What a joy it was to be able to earn some money and help support the family! However now my children are adults and I’m retired. I still live in the Klamath River Valley here in far-northern California. My heart and thoughts have turned to art, something I saved for my retirement years. I call myself an artist in training, but truly, I think artistry training should never end.

You can find me on Pinterest

Follow Linda Jo Martin's board Blog Creation Tips on Pinterest.

Tags

art studio Blogging Browsers Business Business Cards Business Planning Chrome Clients CMS creativity Design Ideas Difficulties Firefox flowers folk art FTP Goals Habits Ideas Impress Income Inspiration Letting Go Marketing Marketing Plan Mission Statements Money NaNoWriMo Networking Operating Systems Resolutions sketchbook art Social Bookmarking Social Media Startups Strategy Time Time Management Webdesign Webdesign Business Webdesign Galleries Webdesign Inspiration Websites WordPress writing
Copyright © 2025