Klamath Design

Webdesign business startup tips for new web design entrepreneurs.

  • Mastermind Your Web Design Business
  • Daily Work Schedules
  • My “Okay to Play” Art Journal
  • Art, Creativity and Design: The Revisioning of a Website
  • Guard Your Small Business Management Time
  • Art Every Day – Productivity Over Perfection
  • Seven Step Creative Process For Prospective Artists
  • Free Sample Service Invoice For Web Design Businesses
  • Home
  • Adventures in Creativity
  • Webdesign Business
Welcome to the Klamath Design website.

Small Business Marketing

June 30, 2011 :: by Linda Jo Martin

Marketing is essential for every small business, online and offline. Marketing is your plan for interacting with customers, clients, and consumers. You’ll need to make a marketing plan to specify how your small business will interact with the public.

The marketing plan will include demographic analysis, an analysis of your direct and indirect competition, estimations of your market share, key messages and marketing platform, and strategies for pricing and distribution, to name a few issues. I’ve clarified each step of the process here: How to Write a Small Business Marketing Plan.

Careful marketing planning will position your business in a unique niche. You will know exactly which types of consumers to aim your key messages at. You’ll know their needs, their desires, and even their spare time activities.

You see, marketing encompasses a lot more information than mere advertising. Though advertising may be part of your marketing strategy, so might be Twittering, or having a Facebook page, or weekly workshops in your local community.

Preparing your marketing plan is one of the most creative, fun, and delightful parts of small business ownership. The plan can be revised and recharged every year to accommodate changes in your small business target market. Do not neglect this very important part of small business ownership. Learn as much as you can about marketing so you’re familiar with all the current successful marketing concepts.


Similar Posts:

  • Small Business Ethics – Gaining the Trust and Respect of Consumers
  • Small Business Resources
  • Mastermind Your Web Design Business
  • Write A Marketing Plan for Your Internet-Based Small Business
  • What is an Internet-Based Small Business Startup?

Share on FacebookShare on TwitterShare on Linkedin

Filed Under: Webdesign Business

My Art Articles at HubPages

  • Colorful Bullet Journal Border Art
  • 365 Prompts for Art, Journaling, or Creative Writing
  • Gifts for Watercolor Artists

About Me

Hi! I'm Linda Jo Martin, an artist in training. Formerly I was a xhtml/css web designer. This used to be my webdesign business site. Since I retired I've preserved the old articles about webdesign business issues but transformed the site for my adventures in creativity. This includes art, writing, and whatever else comes up in the creativity sector of life. I also review books. I'll review art books here, but my main site for book reviews is Linda Book Lady.

To receive emailed updates, enter your email address here:


  • Legal Notices

Hello – I’m going to use this corner of the universe to tell you how happy I am that you stopped by to visit my site. This website has been a long-term project for me. I started my webdesign business back around 2002 and used it to supplement my meager income while my children were growing up. What a joy it was to be able to earn some money and help support the family! However now my children are adults and I’m retired. I still live in the Klamath River Valley here in far-northern California. My heart and thoughts have turned to art, something I saved for my retirement years. I call myself an artist in training, but truly, I think artistry training should never end.

You can find me on Pinterest

Follow Linda Jo Martin's board Blog Creation Tips on Pinterest.

Tags

art studio Blogging Browsers Business Business Cards Business Planning Chrome Clients CMS creativity Design Ideas Difficulties Firefox flowers folk art FTP Goals Habits Ideas Impress Income Inspiration Letting Go Marketing Marketing Plan Mission Statements Money NaNoWriMo Networking Operating Systems Resolutions sketchbook art Social Bookmarking Social Media Startups Strategy Time Time Management Webdesign Webdesign Business Webdesign Galleries Webdesign Inspiration Websites WordPress writing
Copyright © 2025